Everybody grows old, but nobody wants to be old. To stay young, we dye our hair and spend small fortunes to be rid of wrinkles and the signs of time. We also buy fashion designed predominantly for the young.
The world is moving fast. Social media informs us about news and all those not-to-be-missed happenings. Glossy magazines show us the new must-haves. Design weeks pop up in every capital city that wants to be taken seriously. And if you have the word ‘trend’ on your business card, you’re in business. Trend analysts, trend forecasters, trend watchers, trend experts and trend researchers are hugely in demand – even more so when the future is so uncertain.
Full article, including photo essay, published at Pantone View