birgitta de vos

Everybody grows old, but nobody wants to be old. To stay young, we dye our hair and spend small fortunes to be rid of wrinkles and the signs of time. We also buy fashion designed predominantly for the young.

The world is moving fast. Social media informs us about news and all those not-to-be-missed happenings. Glossy magazines show us the new must-haves. Design weeks pop up in every capital city that wants to be taken seriously. And if you have the word ‘trend’ on your business card, you’re in business. Trend analysts, trend forecasters, trend watchers, trend experts and trend researchers are hugely in demand – even more so when the future is so uncertain.

Full article, including photo essay, published at Pantone View

While we tumble over each other to follow the latest trending topics, we’re in danger of forgetting what life is really about. In future, and perhaps the near future, more of us will feel a need to withdraw from the cascade of information that enters our lives voluntarily or involuntarily. Being disconnected and offline will become the new luxury. Stressed by overload, we seek a point to rest our eyes from digital screens and stop the flow of reactions, thoughts, and things to do.

Full article, including photo essay, published in Pantone View

Color branding’s time has come, as colour moves from its status as a bit player in the world of marketing and design into an active lead role. 

My article on Colour Branding appeared in the Pantone View Magazine

Is our taste for colour based on nurture or nature?

Is it driven by instinct or by all the inputs from where and with whom we live?

Many of the most beautiful coloured birds are male

Full article, including photo essay, published at Pantone View